Get ready for another iconic Aussie Lamb ad, and trust us, this one’s a cracker. The 20th installment of the annual summer campaign has arrived, and it’s a real treat. This year’s theme is spot-on, poking fun at how online debates often blow things out of proportion.
Picture this: Arguments over wind farms, AI, and even dog grooming are tearing the country apart—until our beloved Lambassador, Sam Kekovich, steps in with a perfect lamb cutlet. Suddenly, the entire nation is united over a sizzling BBQ.
The ad cleverly shows how the online world can get nasty and divisive, with people arguing over the tiniest things. But in real life? Not so much. Nathan Low from Meat and Livestock Australia sums it up: “Online, you’d think Aussies were ready to tear each other apart over anything. In person, we’re a lot more chilled out.”
The Summer Lamb campaign reminds us that no matter how much we bicker online, we’re always at our best when we’re together, especially with a plate full of juicy, succulent lamb. So grab the tongs, fire up the BBQ, and let’s all come together like only Aussies can.
Cheers to that.
